About us

Golden Apple Hotels is a professional Hotel Management Company with proofed results and stable background.
We provide full-scale hotel management services to hospitality project owners/investors. We offer taking over of all operational issues with guarantee of maximization of revenue and economical results. Possible ways of cooperation are as follows:





Management Contract

professional Hotel Management on owners account with the aim of achieving/exceeding expected results against fixed provision





professional Hotel Management on own account against given lease




creating of joint-venture company




property or operating company purchase, share deal, asset deal



Company Structure

Management and ownership structure of Golden Apple Hotels Company guarantee high professional performance



Ing. Mgr. Vladana Horáková MBA

Managing partner

Senior hospitality professional with almost 30 years’ experience from management of international hotel chains, leading of independent hotel projects, resorts and full hotel chains ( Radisson Blu, Dorint H&R, Vienna International H&R, Aquapalace Resort Prague, Orea Hotels & Resorts)




SPGroup Holding a.s.

represented by Mr. Pavel Sehnal

Owner and chairmen of the Board.The SPGroup falls within the most important financial groups in the Czech Republic. Significant part of the holding creates leisure segment, hospitality and entertainment industry where the SPGroup is considered a true market leader within Czech Republic and Middle Europe. 



You can count on our expertise. 
Our enthusiastic team will follow your vision to become a reality.


Portfolio & References

Our lifelong experience turned into many successfull projects for important companies

Aquapalace Praha

  •  Part of SPGroup property portfolio
  •  The Europe´s largest covered aqua park
  •  800 thousands visitors on yearly basis
  •  Water world, Sauna World, large Fitness Hall
  •  Wellness & Spa

Radisson Blu

  • 1998 – 2002
  •  V. Horakova member of FO opening team
  •  Royal Club concept implementation
  •  The only Top 5* Luxury Hotel in given period

OTK Group

  • Part of SPGroup property portfolio
  • Significant supplier to all food and beverage processing industry leaders
  • High market penetration in segments of flexible packaging, graphical and self-adhesive labels

PVA Letňany / ABF a.s.

  • Part of SPGroup property portfolio
  • The largest multifunctional Expo Centre in Prague * The leading organiser of top Czech exhibitions like FOR ARCH ( International Building Trade fair), FOR HABITAT (Trade Fair of Living, Furniture, Interior Equipment) a FOR INDUSTRY (International Trade Fair of Engineering Technologies).

Orea Hotels & Resorts

  • 2014-2015 – V. Horáková the Hotel Chain General Manager
  • Managing 15 hotels in various ownership structure ( rental, asset deals, franchise)
  • Wide Hotel portfolio consisting of City Hotels, Spa Hotels and Resorts
  • Implementing of basic business steps towards up-to-date hospitality management and brand perception
  • Rebranding steps in terms of new Logo, Corporate Identity , WBE and Web page

Aquapalace Hotel Prague

  • 2008-2014 – V. Horáková Pre-opening and Opening GM under the Vienna International management 
  • Hotel Rebranding and Positioning as an independent property as of 2009 
  • Implementation of Resort specific concepts - Kids Concept and Loyalty Program 
  • Designer of all HR processes – adaptation, development and retention, personal appraisals 
  • Destination management of tourist so far unknown district 
  • Maintaining unique Client´s Segmentation Mix- Leisure, Business, Conference, Medical Spa


Vienna International

  • 2002 – 2008 V. Horáková - Rooms Division, Resident and General Manager on various projects
  • 2002 andel´s Hotel Prague Opening & Operation
  • 2004 andel´s Suites Prague Opening & Operation
  • 2006 angelo Hotel Prague Opening & Managing
  • 2008 Aquapalace Hotel Prague Opening & Managing ( turning to independent property)

Dorint Hotels & Resorts

  • 1995 – 1998 V. Horáková member of FO opening team under the Rogner Hotels management

Rogner Hotel

  • 1995 – 1998 V. Horáková member of Don Giovanni Prague opening team, the very first international hotel construction and management in Prague

Rex Factum

  • Part of SPGroup Holding portfolio
  • HR Consultancy and Executive Search focused on high profile candidates for Top and Middle Management positions

Aquapalace Balneo & Medical

  • Part of SPGroup and Aquapalace Resort portfolio
  • Medical recovery and rehabilitation under professional doctor´s and physiotherapist´s supervision
  • Comprehensive physiotherapy and medical SPA Accommodation Packages

Parkhotel Praha

  • 1985- 1989 – V. Horáková - Luxury Hotel Shop
  • Bohemia Crystal, Preciosa, Kamnický Śenov, Egermann, Czech Garnet Turnov

Interested?    horakova,spgroup,cz,Contact Us

Our Services




New Projects

feasibility studies, pre-opening project management , after - opening hotel operation

 More Info


 Sales & Marketing

segment analysis, competitive set and analysis, channel management, product visibility on-line and off-line, price policy, revenue and yield management




internal process efficiency analysis, setting of SOPs, quality management & mystery shopping, purchasing and storekeeping


 Specific Hotel Concepts

B&B Hotel, Conference Hotel, Wellness & SPA Hotel inclusive medical treatments, F&B concepts, Design & Re-design of both services and interiors



accountancy and hospitality reporting according to USALI standards, implementation of control mechanism, managerial reporting incl. statistics, analysis and other hospitality reports



Personal Management & Training

recruitment, training academy HR processes like newcomers adaptation, employee performance appraisals, development and retention plans



designing and re-designing of hotel outlets and facilities based on the best practise experience