The first, and still the largest, accommodation, entertainment and relaxation complex in the Czech Republic. Opened in 2008.
Preparation and management of pre-opening phase (6 months).
Setup of all processes - business, operational, and economic.
After two years of negative HV sales stabilisation and cost minimisation, with a 100% increase in the ADR price and occupancy by 50% at 5 years, GOP stabilisation to 42%.
Reference product of Golden Apple Hotels in terms of scope, importance and success.
Lease of hotel with acquisition after one year.
Rebranding, pricing policy and agreement of contracts with key partners.
Recruitment and personnel policies with focus on the quality, training and retention of employees in a complicated spa region.
Obtaining the status of non-state health facility, improvement of accommodation, catering and wellness/spa services.